There was something floating in my beer…

February 18, 2008 – 10:42 pm

I’ve been living in California for about a year now. I’m still slightly angry at myself for not venturing into a Bevmo store until only a couple of months ago. If you enjoy beer that has taste and has an advertising budget that can fit on a calculator screen, then this is the place to go. It’s also the only place I can satisfy all my New Belgium Brewery cravings, specifically the 1554 Black Ale. (And if you ever find yourself in Fort Collins, CO, you have to tour this brewery — see some amazing stuff and drink a lot for free!)

So a few weeks back while perusing the craft brews aisle in Bevmo, and finding myself indecisive as usual, something caught my eye at the far end of the shelf:

It’s called Chili Beer. Yes, those are chili peppers floating inside. And they’re not just for looks — the beer has a distinct chili pepper taste. And despite the incredibly annoying website, the beer is delicious. Once you get past the initial moment of surprise when a strange, slimy object tries to slide into your mouth mid-gulp, you’ll be hooked. I’ll definitely buy some more next time I go to Bevmo.

Why can’t more products in other stores I go to be more like Chili Beer? It’s not that hard, just make something different and intriguing, and I’ll buy it.

And then I’ll blog about it. And then people still stop bugging me to write blog posts.