Comments on: Oreo® brand sandwich cookies http://www.mikeleotta.com/blog/2010/02/17/oreo-brand-sandwich-cookies/ Random shenanigans from the mind of Mike Leotta... Fri, 06 Aug 2010 18:44:10 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Mike http://www.mikeleotta.com/blog/2010/02/17/oreo-brand-sandwich-cookies/comment-page-1/#comment-635 Mike Fri, 19 Feb 2010 14:11:12 +0000 http://www.mikeleotta.com/blog/?p=396#comment-635 wow. wow.

]]> By: [lauriebreaker] http://www.mikeleotta.com/blog/2010/02/17/oreo-brand-sandwich-cookies/comment-page-1/#comment-634 [lauriebreaker] Fri, 19 Feb 2010 06:58:18 +0000 http://www.mikeleotta.com/blog/?p=396#comment-634 well, because these recipes were formulated BY the companies with that specific product, to promote that. before there were generic 'oreos', you had just the real deal, maybe they were even a new thing so this was a way for them to gain ground before they were a household name. even with the package in hand -- say you make it one time with that pack of oreos, then want to make it again--and you've saved the recipe--it will now still say oreos, and you're possibly going to go buy more oreos, or maybe just the generic cookie of your choice. think of crisco ... "Further success came from the marketing technique of giving away free cookbooks, with every recipe calling for Crisco. Crisco vegetable oil was introduced in 1960. In 1976, Procter & Gamble introduced Puritan Oil, an oil made with sunflower oil, which was marketed as a lower cholesterol alternative. In 1988, Puritan Oil became 100% canola oil." -- via the <a href="http://en.wikipedia.org/wiki/Crisco" rel="nofollow">wiki</a> i remember even ads in the sunday circulars would mention recipes for prouducts too--so not only did you get a recipe for free, but often some sort of coupon to entice you to actually buy the brand name product that time around. also, coca cola ... http://www.thecoca-colacompany.com/heritage/recipes.html anyway. so, these recipes got in the hands of the common folk in america by mass media, and they've stuck there. i know i've gone into church cookbooks and found recipes that i know for a fact are the exact one that toll house prints on their chocolate chips packaging. the internet has also of course added to the perpetuation of these recipes, and making them even easier to share than ever. hope i didn't ramble on too much.... well, because these recipes were formulated BY the companies with that specific product, to promote that. before there were generic ‘oreos’, you had just the real deal, maybe they were even a new thing so this was a way for them to gain ground before they were a household name. even with the package in hand — say you make it one time with that pack of oreos, then want to make it again–and you’ve saved the recipe–it will now still say oreos, and you’re possibly going to go buy more oreos, or maybe just the generic cookie of your choice.

think of crisco …

“Further success came from the marketing technique of giving away free cookbooks, with every recipe calling for Crisco. Crisco vegetable oil was introduced in 1960. In 1976, Procter & Gamble introduced Puritan Oil, an oil made with sunflower oil, which was marketed as a lower cholesterol alternative. In 1988, Puritan Oil became 100% canola oil.” — via the wiki

i remember even ads in the sunday circulars would mention recipes for prouducts too–so not only did you get a recipe for free, but often some sort of coupon to entice you to actually buy the brand name product that time around.
also, coca cola … http://www.thecoca-colacompany.com/heritage/recipes.html

anyway. so, these recipes got in the hands of the common folk in america by mass media, and they’ve stuck there. i know i’ve gone into church cookbooks and found recipes that i know for a fact are the exact one that toll house prints on their chocolate chips packaging. the internet has also of course added to the perpetuation of these recipes, and making them even easier to share than ever.

hope i didn’t ramble on too much….

]]> By: Mike http://www.mikeleotta.com/blog/2010/02/17/oreo-brand-sandwich-cookies/comment-page-1/#comment-633 Mike Wed, 17 Feb 2010 17:40:16 +0000 http://www.mikeleotta.com/blog/?p=396#comment-633 I'm blogging at a rate of one post every two months. Check back in April. I’m blogging at a rate of one post every two months. Check back in April.

]]> By: Nelson http://www.mikeleotta.com/blog/2010/02/17/oreo-brand-sandwich-cookies/comment-page-1/#comment-632 Nelson Wed, 17 Feb 2010 17:25:02 +0000 http://www.mikeleotta.com/blog/?p=396#comment-632 Very silly, indeed. Welcome back to blogging! Very silly, indeed. Welcome back to blogging!

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