Résumé / CV
Work Experience
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Google Webmaster
July 2008 - Current
Google, Mountain View, CA
- Designing, developing and maintaining pages and microsites on global Google.com domains. Working with many internal clients spanning across several Google products and initiatives (XHTML, CSS, Javascript, Photoshop, Python).
- Developing W3C compliant pages across all major browsers
- Responsible for page design, functionality, information architecture, content maintenance, form processing & storage, graphic design, and reinforcing the Google brand.
- Collaborate very closely with marketing, product managers, and public relations teams.
- Supporting Adwords, Analytics, Gmail products.
- Lead webmaster for the AdWords new interface microsite.
- 20% project - UI design for Google's Help Centers.
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Search Quality Strategist
January 2007 - July 2008
Google, Mountain View, CA
- Evaluated quality of Google's search index. Worked directly on processes to improve search quality and user experience.
- Obtained extensive knowledge of organic SEO techniques.
- User interface specialist for internal search quality tools.
- Developed several JavaScript based tools to improve efficiency is team's workflow.
- 20% Project – Created initial user interface concept for Google's new Blogsearch clusters landing page. Worked with Blogsearch engineers, Matt Cutts, and user experience team from the very beginning of product conception.
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Web Marketer/User Interface Designer (Internship)
Summer 2006
Fatwallet, Inc., Machesney Park, IL
- Worked with intern team and project manager to research and develop new business venture from ground up
- Responsible for design and organization of user interface and graphic design (Photoshop, CSS, XHTML, JavaScript)
- Extensive involvement in online Affiliate Marketing from the perspective of affiliates, merchants and networks (including Pay-Per-Click, Pay-Per-Sale, Pay-Per-Lead, Pay-Per-Impression models)
- Involvement in promotional marketing for Fatwallet, Inc.
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Web Developer/Designer
2002 - 2006
Upstate Medical University, Syracuse, NY
- Worked in Education Communications department developing the university website to meet the needs of education departments and University Hospital service sectors. (XHTML, Flash, some PHP, Photoshop)
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Webmaster
2005 - 2007
Midway Drive-In Theatre, Minetto, NY
- Given responsibility in 2005 for maintenance of the Midway Drive-In Theatre's website
- XHTML, JavaScript, PHP front-end to a MySQL database
- Never had time to redesign the site :(
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Research Assistant
Summer 2005
Information Technology Workforce Project, School of Information Studies, Syracuse University
- Assisted professor and doctoral student in dissertation involving the culture of Information Technology
- Responsible for researching established survey methods as well as creating an online survey (ASP, CSS, JavaScript)
- Analyzed data and applied to dissertation thesis
- Communicated on a daily basis with several corporations nationwide
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Substitute Teacher
2003 - 2004
Fulton City School District, Fulton, NY
- Responsible for following and teaching lesson plans as well as overall supervision of students.
- Grade levels K-12
Education
Syracuse University
Whitman School of Management / School of Information Studies
Syracuse, NY
- B.S., Business Administration (Marketing Management)
- B.S., Information Management and Technology
- GPA: 3.71
- Dean’s List (2002-2006)
- Recipient of annual Dean’s Scholarship
- Beta Gamma Sigma Honor Society
Additional Coursework
UC Berkeley MBA Marketing course, non-credit. Fall 2007
Technical Skills
- Languages, etc. – XHTML, CSS, JavaScript, AJAX, jQuery, PHP, ASP, SQL, Python, some Java
- Platforms – Windows, Mac OS, Ubuntu, UNIX, DOS, Perforce
- Applications – Photoshop (7+ years), Illustrator, Flash, Web Development Applications (Dreamweaver, Fireworks), Microsoft Visio, Microsoft Project, Minitab, SPSS, Microsoft Office Suite, OpenOffice Suite
- Internet Tools – Adwords, Google Analytics, Adsense, Wordpress, Twitter
More info: linkedin.com/in/mikeleotta
