Résumé / CV

Work Experience

  • Google Webmaster

    July 2008 - Current

    Google, Mountain View, CA

    • Designing, developing and maintaining pages and microsites on global Google.com domains. Working with many internal clients spanning across several Google products and initiatives (XHTML, CSS, Javascript, Photoshop, Python).
    • Developing W3C compliant pages across all major browsers
    • Responsible for page design, functionality, information architecture, content maintenance, form processing & storage, graphic design, and reinforcing the Google brand.
    • Collaborate very closely with marketing, product managers, and public relations teams.
    • Supporting Adwords, Analytics, Gmail products.
    • Lead webmaster for the AdWords new interface microsite.
    • 20% project - UI design for Google's Help Centers.
  • Search Quality Strategist

    January 2007 - July 2008

    Google, Mountain View, CA

    • Evaluated quality of Google's search index. Worked directly on processes to improve search quality and user experience.
    • Obtained extensive knowledge of organic SEO techniques.
    • User interface specialist for internal search quality tools.
    • Developed several JavaScript based tools to improve efficiency is team's workflow.
    • 20% Project – Created initial user interface concept for Google's new Blogsearch clusters landing page. Worked with Blogsearch engineers, Matt Cutts, and user experience team from the very beginning of product conception.
  • Web Marketer/User Interface Designer (Internship)

    Summer 2006

    Fatwallet, Inc., Machesney Park, IL

    • Worked with intern team and project manager to research and develop new business venture from ground up
    • Responsible for design and organization of user interface and graphic design (Photoshop, CSS, XHTML, JavaScript)
    • Extensive involvement in online Affiliate Marketing from the perspective of affiliates, merchants and networks (including Pay-Per-Click, Pay-Per-Sale, Pay-Per-Lead, Pay-Per-Impression models)
    • Involvement in promotional marketing for Fatwallet, Inc.
  • Web Developer/Designer

    2002 - 2006

    Upstate Medical University, Syracuse, NY

    • Worked in Education Communications department developing the university website to meet the needs of education departments and University Hospital service sectors. (XHTML, Flash, some PHP, Photoshop)
  • Webmaster

    2005 - 2007

    Midway Drive-In Theatre, Minetto, NY

    • Given responsibility in 2005 for maintenance of the Midway Drive-In Theatre's website
    • XHTML, JavaScript, PHP front-end to a MySQL database
    • Never had time to redesign the site :(
  • Research Assistant

    Summer 2005

    Information Technology Workforce Project, School of Information Studies, Syracuse University

    • Assisted professor and doctoral student in dissertation involving the culture of Information Technology
    • Responsible for researching established survey methods as well as creating an online survey (ASP, CSS, JavaScript)
    • Analyzed data and applied to dissertation thesis
    • Communicated on a daily basis with several corporations nationwide
  • Substitute Teacher

    2003 - 2004

    Fulton City School District, Fulton, NY

    • Responsible for following and teaching lesson plans as well as overall supervision of students.
    • Grade levels K-12

Education

Syracuse University
Whitman School of Management / School of Information Studies
Syracuse, NY

  • B.S., Business Administration (Marketing Management)
  • B.S., Information Management and Technology
  • GPA: 3.71
  • Dean’s List (2002-2006)
  • Recipient of annual Dean’s Scholarship
  • Beta Gamma Sigma Honor Society

Additional Coursework
UC Berkeley MBA Marketing course, non-credit. Fall 2007

Technical Skills

  • Languages, etc. – XHTML, CSS, JavaScript, AJAX, jQuery, PHP, ASP, SQL, Python, some Java
  • Platforms – Windows, Mac OS, Ubuntu, UNIX, DOS, Perforce
  • Applications – Photoshop (7+ years), Illustrator, Flash, Web Development Applications (Dreamweaver, Fireworks), Microsoft Visio, Microsoft Project, Minitab, SPSS, Microsoft Office Suite, OpenOffice Suite
  • Internet Tools – Adwords, Google Analytics, Adsense, Wordpress, Twitter

More info: linkedin.com/in/mikeleotta