Mike Leotta

Lead Product Designer & Manager

I'm Mike, a product designer & leader in New York City.
I've led design on a broad range of products over the past seventeen years at Google, Lyft, Citizen, and Fi.
Fi Smart Dog Collar
Fi

Fi

Smart Dog Collar ›

Details
Citizen Network
Citizen

Citizen

Citizen App ›

Details
Rider Platform @ Lyft
Lyft

Lyft

Rider Platform ›

Details
Area 120 @ Google
Area 120

Area 120

Shoelace ›

Details
Google Photos
Google

Photos

Functional Photos ›

Details
Google VR - Virtual Reality Builder
Google

VR/AR

Tour Creator ›

Details
Google Expeditions - Search & Discovery
Google

Expeditions

Search & Discovery ›

Details
Google Drive - Material Design
Google

Drive

Material Design ›

Details
Google Drive - Team Drives
Google

Drive

Team Drives ›

Details
Google Forms - Quizzes
Google

Forms

Quizzes ›

Details

Resume

SoFi

Senior Staff Product Designer

SoFi  ∙  Oct 2025 – Present
  • Claude Code
  • Cursor AI
  • Mobile Design
  • Figma
  • UX Design
  • Visual Design
  • Prototyping
  • Design Systems
  • UX Research
Professional development

Volunteering & professional development

Career Break  ∙  Oct 2024 – Sep 2025
  • Volunteering for the Harris/Walz presidential campaign
  • Part-time consulting
  • Side projects
  • Professional education - primarily focusing on AI design and development tools
Fi

Head of Product Design

Fi  ∙  Sep 2023 – Oct 2024

Player/coach role. Led and mentored the product design team while designing core product experiences, mobile app architecture, and design system.

  • Rearchitected the Fi mobile app to optimize for key customer journeys and utilizing a cohesive design system.
  • Developed generative AI features related to pet health insights and summarization.

Key results: Increased App Store rating from 3.6 to 4.6, DAU +36%, Net Promoter Score +9.

  • Mobile Design
  • AI
  • Figma
  • Design Management
  • Start-up Leadership
  • UX Design
  • Visual Design
  • Data Visualization
  • Prototyping
  • Design Systems
  • UX Research
Google

Staff UX Designer

Google  ∙  May 2022 – Jul 2023
  • Google Photos – Lead Designer on Organization & Discovery, focusing on non-memory photo experiences.
  • Designed exploratory Generative AI concepts for Photos search, organization, and memories.
  • Mobile Design
  • AI
  • Figma
  • UX Design
  • Visual Design
  • Prototyping
  • Design Systems
Lyft

Staff Product Designer

Lyft  ∙  Jun 2021 – Jan 2022

Design Lead on Rider Platform, Search, and Journey Assistant experiences.

  • Designed and architected a scalable, consistent, self-service product platform for Lyft sub-teams to utilize in Rider experiences.
  • Created a comprehensive system of standardized components, interactions, and rules.
  • Design Systems
  • Mobile Design
  • AI
  • Figma
  • UX Design
  • Visual Design
  • Prototyping
Citizen

Staff Product Designer / Head Of Design

Citizen  ∙  Sep 2019 – Mar 2021

Joined Citizen as a Staff Product Designer; became Head of Design in 2020, managing a four person design team.

  • Led design on several core features including: mapping, messaging, video, and safety awareness.
  • Mobile Design
  • Figma
  • Design Management
  • Start-up Leadership
  • UX Design
  • Visual Design
  • Prototyping
  • Design Systems
  • UX Research
Google

Senior & Lead UX Designer

Google  ∙  Jul 2011 – Sep 2019

Design leader on consumer, enterprise, and education products used by millions of international users on iOS, Android, and the Web. Product work includes:

  • Mobile Design
  • Product Management
  • Figma
  • Design Management
  • Start-up Leadership
  • UX Design
  • Visual Design
  • Prototyping
  • Design Systems
  • UX Research
Google

Web Designer & Developer

Google  ∙  Jul 2008 – Jul 2011

Designed, developed, and maintained web properties in 40+ languages on global Google.com domains.

  • Google Chrome – Design Lead for Chrome browser download & install web properties.
  • Gmail – Design Lead for web content and sign up/login funnels
  • Web Design
  • Web Development
  • Marketing
  • Internationalization
Google

Search Quality Strategist

Google  ∙  Jan 2007 – Jul 2008

Contributed to processes to optimize quality and user experience of Google Search results.

Education

B.S., Information Management & Technology

B.S., Marketing Management

Syracuse University  ∙  2003 – 2006

Skill Summary

Product Design

  • Interaction Design
  • UI Design
  • Prototyping
  • Visual Design
  • Motion Design
  • Data Visualization
  • User Research

Platforms & Tech

  • iOS
  • Android
  • Generative AI
  • Web/Mobile Web
  • VR/AR

Software

  • Figma
  • Sketch
  • Photoshop
  • Illustrator
  • ProtoPie
  • Principle

Technical

  • HTML
  • CSS
  • Javascript
  • Dart
  • Flutter

Contact